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Making Commercials: Post-Production

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Making Commercials: Post-Production

The final stage in the process: post-production. My Camera Gear- http://geni.us/jordankit You’ve come this far from the initial script to shooting the commercial, and now it’s time for you and the client to piece it together. In the best case scenario, the client knows what they want and you chop up the commercial in under three cuts. In the worst case scenario, the client has NO IDEA what they want and the project gets nearly scrapped and sent through cut after cut after cut… Once the final cut has been submitted then it’s time for distribution or what I call in this field: execution. Is this video going to Facebook? Youtube? Company website? HOW IS IT BEING DISTRIBUTED?!? All of that hard work can go down the drain fast if the execution of the campaign is dogsh*t. Learn how social media channels operate when it comes to video. Become an expert yourself in social media marketing so that you can advise your clients on how to get the most out of this video. If you have any questions, leave them in the comments! — ► Subscribe to My Channel Here: http://bit.ly/jpa_youtube — WEBSITE- http://bit.ly/jordanpa SNAPCHAT- http://bit.ly/jpa_snapchat INSTAGRAM- http://bit.ly/jpa_instagram FACEBOOK- http://bit.ly/jpa_facebook TWITTER- http://twitter.com/jordanpanderson My Gear- http://bit.ly/jordankit Canon 70D- http://geni.us/jordankit Canon 10-18mm- http://bit.ly/2mw6R4D RODE VideoMic Pro- http://bit.ly/2mw6R4D iPhone 6- http://bit.ly/2mw6R4D Adobe Premiere Pro CC- http://bit.ly/2mw6R4D New to the Vlog? — My Filmmaking Philosophy- https://goo.gl/KNsVO4 My Life Story (sort of)- http://bit.ly/jpa_mylife I can remember picking up my family’s video camera as a teenager and being enthralled that I could make an impact in someone’s life. The filmmaking process is complex but at the heart of it simple: tell a compelling story. What resonates the hardest is visual storytelling. The ability to create an emotion or convey an idea through an image is what drives my career as a filmmaker. My marathon mentality is focused on becoming the best cinematographer possible.

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